The Producer's Mixtape is a kit containing CP+B’s interactive production checklist and a custom 3D printable case. And, we’re giving it away for free under a Creative Commons 3.0 License. Use it, edit it, put your logo on it. Help make the Internet a better place.

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THE CHECK- LIST THE CHECKLIST

Each checklist card is a list of tasks and digital production guidelines. Made by interactive producers for interactive producers. But we probably didn’t think of everything. Luckily for you, all the checklists are 100% editable.

PRE- PRODUCTION CHECKLIST

VISION

  1. Identify core team
  2. Core team complete whiteboard session
  3. Core team complete project vision questions:
    1. What is it?
    2. Who is it for & why would they use it?
    3. Why are we creating it?
    4. How does it work?
    5. What would your friend share on Facebook?
    6. Why is it going to be successful?
    7. What are the risks?
  4. Core team share project vision with agency leadership

DON’T LET BAD WORK HAPPEN

01

SCOPING & PLANNING

  1. Download project statement template
  2. Define KPI & measures of success
  3. List major functional components
  4. Define multiscreen experience
  5. Determine all video & integrated asset needs
  6. Define user testing requirements & goals
  7. Document technical considerations
  8. Identify prototyping needs & goals
  9. Identify hosting & domain name requirements
  10. Determine software & hardware needs
  11. Complete analytics checklist
  12. Define & confirm all media deliverables with media agency

DON’T LET BAD WORK HAPPEN

02

SCHEDULE

  1. Define “production ready” status for all assets
  2. Create work-back schedule for visual design & UX completion
  3. Schedule sprint planning meeting with Tech Lead
  4. Tech Lead identify effort for each functional component
  5. Identify project milestone dates for internal & client reviews
  6. Establish & communicate media traffic deliverables & dates
  7. Set analytics deadlines
  8. Set hosting procurement deadline
  9. Set legal review & clearance milestones
  10. Work with Tech Lead & Resource Manager on team allocations

DON’T LET BAD WORK HAPPEN

03

BUDGET

  1. Determine appropriate client rate card
    for the project
  2. Create estimate of hours for all project resources
  3. Tech Lead approve development hours
  4. Budget for video & integrated asset creation
  5. Budget for software & hardware needs
  6. Budget for creative changes & additional prototypes
  7. Budget for legal & other specialists
  8. Budget for post-launch optimizations
  9. Identify client per diem requirements & set travel budget
  10. Core team production lead review & approve budget

DON’T LET BAD WORK HAPPEN

04

VENDORS

  1. Collaborate with core team to create vendor short list
  2. Confirm client requirements for vendor selection
  3. Sign NDA or MNDA
  4. Draft RFP & get core team approval
  5. Solicit vendor feedback from past or current projects
  6. Review vendor resource & staffing plan with Tech Lead
  7. Review plan for video asset creation with Head of Video Production
  8. Complete production contract with
    Biz Affairs
  9. Review Code Review Checklist prior to kick off
  10. Schedule formal kick off with vendor & project team
  11. Follow up with any vendors not selected

DON’T LET BAD WORK HAPPEN

05

PRODUCTION CHECKLIST

BUSINESS AFFAIRS & LEGAL

  1. Determine insurance needs
  2. Develop clearance plan for third party materials
  3. Meet with Biz Affairs & Tech Lead to review how PII is handled
  4. Identify talent & union requirements
  5. Identify moderation & security needs
  6. Document usage duration for all artwork & talent

DON’T LET BAD WORK HAPPEN

06

DEVELOPMENT

  1. Match comps & UX documents
  2. Review & confirm all assets are "production ready" with Tech Lead
  3. Invite full project team for kick off
  4. Review sprint milestones & feature complete expectations
  5. Create & share prototypes
  6. Set up motion pre-pro meeting with the Motion Lead & Art Director
  7. Set up bug tracking & sprint
    planning tools
  8. Publish schedule to Basecamp or project management hub
  9. Provide key dates for agency leadership team

DON’T LET BAD WORK HAPPEN

07

DEMOS

  1. Core team identify approval process for reviewing work
  2. Schedule demos with the
    appropriate stakeholders
  3. Identify review milestones for all demos & code commit deadlines
  4. Provide an agenda in advance & start on time
  5. Send demo recap & next steps to all stakeholders
  6. Document plan for managing change requests
  7. Make Content team aware of changes that require more time & money

DON’T LET BAD WORK HAPPEN

08

QA & LAUNCH

  1. Schedule review meeting with agency PR Team to discuss launch
  2. Schedule code review with Technical Architect
  3. Submit QA request
  4. Send daily QA status update with all open bugs
  5. Confirm metrics & SEO are functioning
  6. Schedule "fit & finish" meeting with core team
  7. Set up worst-case scenario meeting with QA, Tech, Biz Affairs, & Content
  8. Coordinate launch approval from client, Legal, Creative, Tech, & QA
  9. Review the launch checklist with QA lead & Tech Lead
  10. Schedule launch & communicate
    launch time
  11. Send launch notification email to all stakeholders

DON’T LET BAD WORK HAPPEN

09

POST LAUNCH

  1. Submit archiving request
  2. Schedule post-launch reporting & analysis
  3. Communicate post-launch optimization release plan
  4. Submit closing request & rate card
  5. Provide vendor feedback in production partners' database

DON’T LET BAD WORK HAPPEN

10

BONUS CARD: PRODUCTION 101

  1. Escalate unresolved budget, resource, & timeline conflicts
  2. Send weekly leadership team updates
  3. Allocate project team members in resource management system
  4. Always love your vendors
  5. Create confidence, over deliver, don’t let bad work happen

DON’T LET BAD WORK HAPPEN

11

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Tell a producer you love or the entire world about the Producer’s Mixtape kit. #DontLetBadWorkHappen.

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